top of page

Marketing Essentials
218 - Entrepreneurship

Q1 - Appraise the theories
and practice of entrepreneurship,
​
enterprise and innovation
​
​
Q2 - Explore the behaviours,
​
characteristics, competencies
and personalities of a range of
entrepreneurs and evaluate
against students’ own behaviours,
characteristics, personality and
competencies to assess their
potential as an entrepreneur.
​
​
Q3 - Evaluate internal and
external factors affecting the
development and creation of
an entrepreneurial culture.
​
​
Q4. Analyse and discuss the
process of a business start-up
from conception to execution
​
​
​
​
​
Assignment Brief June 20
Assignment Brief - Suggested Template
Q1 - Appraise the theories
and practice of entrepreneurship,
​
enterprise and innovation
​
Q2 - Investigate opportunities for
​
entrepreneurial activity in the local,
​
national and global economies for
​
start-up and existing organisations.
​
​
Q3 - Explore the behaviours,
​
characteristics, competencies
​
and personalities of a range of
​
entrepreneurs and evaluate
​
against students’ own behaviours,
​
characteristics, personality and
​
competencies to assess their
​
potential as an entrepreneur.
​
​
Q4 - Evaluate internal and
​
external factors affecting the
​
development and creation of
​
an entrepreneurial culture.
​
​
Q5 - Analyse and discuss the
​
process of a business start-up
​
from conception to execution
​
​
Q6 - Evaluate the impact
impacting on the growth and
sustainability on an idea,
innovation or creative solution
​
​
​
​
Assignment Brief
Assignment Brief Template 1
bottom of page