Apr 03, 2022
In Marketing Essentials
And from the acquisition of Nuance, a leading Whatsapp Mobile Number List AI company. It's no coincidence that the Bing Ads platform now also offers similar display campaigns to Google Ads. The market share is still many times smaller than Google, but that seems to be the only difference and will remain for the Whatsapp Mobile Number List short term. This development does mean that in addition to Google Ads, you should also start using Bing Ads for a strong performance proposition. Fortunately, the setup is practical to copy and paste. Breaking the Google black box In addition to Microsoft, there is another player that is growing fast, Quantcast. This is now the number 4 data processor in the Whatsapp Mobile Number List world. After Google, Facebook and the defense of the United States. The giant started in 2006 as a partner Whatsapp Mobile Number List for publishers in measuring and understanding visitor behavior: Quantcast Measure. This gives you as a publisher the opportunity to identify your users. And you can create audience segments to sell ad space with increased relevance Whatsapp Mobile Number List to advertisers. In 2009, Quantcast in the US started a solution that uses this data for advertising purposes. From 2017, a cookie tool was added that was developed in Whatsapp Mobile Number List collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a Whatsapp Mobile Number List lot of availability of live first-party data. Also read: Increase your reach with Spotify Advertising: 8 tips AI capabilities Quantcast founder Konrad Feldman is one of the founders of the AI that detects fraud in financial transactions. A solution that has Whatsapp Mobile Number List now been adopted by just about the entire banking world. Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. The AI possibilities can be found in a tool that develops a profile of your ideal target group Whatsapp Mobile Number List based on interests and search behaviour. And a second tool that develops a customer profile based on pixels on your own website that updates the AI in real time.