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Marketing Essentials
EVENT MANAGEMENT

Q1 - Assessment of considerations
needed to be acknowledged when
planning for an event, taking in to
account elements including, but not
limited to, resources, target customers,
marketing and finance
Q2 - Appraisal of environmental
scanning and its place within the
event planning process, evidencing
application of this process for your
own event.
Q3 - Creation of planning
documentation for the management
of your event ‘Festivals & Events of
Cultural Significance’ to ensure smooth
delivery
Assignment Brief
Week 1 - Slides
Week 2 - Slides
Week 3 - Slides
Suggested Layout
Q3 - Create plans for managing
a tourism and hospitality event.
Q4 - Critically analyse the
complexities of event management.
Q5 - Critique the legal and
regulatory issues in event
planning.
Q6 - Critically evaluate the
effectiveness of a planned tourism
and hospitality event.
Assignment Brief
Supporting Notes
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