Marketing Essentials

CRISIS MANAGEMENT - Hospitality

LECTURE SLIDES

Week 1

Week 2

 

 

 

Week 3

Articles

Assignment Brief

Assignment Brief Templates

Articles

Q2 - Analyse communication tools and strategies
 
used by tourism organisations or tourist
destinations to manage effective recovery from
 
crises.
Q3 - Apply theoretical approaches of crisis
management in tourism and hospitality in a
real situation
Q4 - Compose arguments around the steps
of the “framework of disaster management”
Q5 - Evaluate the proactive and reactive
 
management strategies of crisis within the global
perspective of tourism.
Q6 - Assess the consequences of effective or
 
ineffective management of crises and disasters
 
on a tourism destination.

LECTURE SLIDES 4-6

Week 4

Week 5

 

 

 

Week 6