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          Marketing Essentials

             CRISIS MANAGEMENT

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LECTURE SLIDES

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Week 1

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Week 2

 

 

 

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Week 3

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POWERPOINT VIDEO - YOUTUBE

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Assignment Brief

Assignment Brief Templates

Articles

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Q2 - Analyse communication
 
tools and strategies used by 
 
tourism organisations or tourist
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destinations to manage
 
effective recovery from crises.
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Q3 - Apply theoretical
 
approaches of crisis
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management in tourism and
 
hospitality in a real situation
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Q4 - Compose arguments
 
around the steps of the “
 
framework of disaster
 
management”
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Q5 - Evaluate the proactive
 
and reactive management 
 
strategies of crisis within the
 
global perspective of tourism.
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Q6 - Assess the consequences
 
of effective or ineffective
 
management of crises and
 
disasters on a tourism
 
destination.
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LECTURE SLIDES 4-6

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Week 4

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Week 5

 

 

 

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Week 6

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