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          Marketing Essentials

             CRISIS MANAGEMENT

LECTURE SLIDES

Week 1

Week 2

 

 

 

Week 3

Assignment Brief

Assignment Brief Templates

Articles

Q2 - Analyse communication
 
tools and strategies used by 
 
tourism organisations or tourist
destinations to manage
 
effective recovery from crises.
Q3 - Apply theoretical
 
approaches of crisis
management in tourism and
 
hospitality in a real situation
Q4 - Compose arguments
 
around the steps of the “
 
framework of disaster
 
management”
Q5 - Evaluate the proactive
 
and reactive management 
 
strategies of crisis within the
 
global perspective of tourism.
Q6 - Assess the consequences
 
of effective or ineffective
 
management of crises and
 
disasters on a tourism
 
destination.

LECTURE SLIDES 4-6

Week 4

Week 5

 

 

 

Week 6

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