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Marketing Essentials
CRISIS MANAGEMENT
Q1 - Investigate patterns and
relationships between parts of
various thematic areas where
crisis management in tourism
and hospitality emerges
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Q2 - Analyse communication
tools and strategies used by
tourism organisations or tourist
destinations to manage
effective recovery from crises.
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Q3 - Apply theoretical
approaches of crisis
management in tourism and
hospitality in a real situation
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POWERPOINT VIDEO - YOUTUBE - 1
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POWERPOINT VIDEO - YOUTUBE - 2
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Assignment Brief
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LECTURE SLIDES
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Week 1
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Week 2
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Week 3
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Assignment Brief
Assignment Brief Templates
Articles
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Q2 - Analyse communication
tools and strategies used by
tourism organisations or tourist
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destinations to manage
effective recovery from crises.
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Q3 - Apply theoretical
approaches of crisis
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management in tourism and
hospitality in a real situation
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Q4 - Compose arguments
around the steps of the “
framework of disaster
management”
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Q5 - Evaluate the proactive
and reactive management
strategies of crisis within the
global perspective of tourism.
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Q6 - Assess the consequences
of effective or ineffective
management of crises and
disasters on a tourism
destination.
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LECTURE SLIDES 4-6
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Week 4
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Week 5
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Week 6
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Links to addidional information
A Conceptualized Model of Crisis Management for Small Hotel Companies
Chaos, Crises and Disasters: a Strategic Approach to Crisis Management In the Tourism Industry
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