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INTERNATIONAL BUSINESS

LO1 Understand the main
 
characteristics, challenges
 
and opportunities of
 
international markets and
 
strategies available to
 
businesses 
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Week 1 - YouTube Links
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Week 2 - YouTube Links
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YouTube Link 1 - Pestle
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YouTube Link2 - SWOT
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Week 3 - YouTube Links
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YouTube Link 1 - Cultural Differences
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Week 4 - YouTube Links
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YouTube Link 1 - Porters 5 Forces & Porters Diamond model
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YouTube Link 2 - Porter Generic Model
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YouTube Link 3 - Positioning
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Week 5 - YouTube Links
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YouTube Link 1 - Mission/Vision
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YouTube Link 2 - ConsumerBehaviour
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POWERPOINT LINKS-YOUTUBE

LO2 Use case studies and
 
theoretical principles to
 
analyze and evaluate real
 
world business problems and
 
develop an ability to make
 
effective business decisions

 

LO3 Reflect on your learning experience and contribution to an International Business project

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Week 6 - YouTube Links
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YouTube Link 1 - Global vs Local
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Week 7 - YouTube Links
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YouTube Link 1 - 4P's
 
Standard/Customize
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YouTube Link2 - Structure
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Week 8 - YouTube Links
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YouTube Link 1 - Disinvestment
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YouTube Link 2 - Implementation
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Week 9 - YouTube Links
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YouTube Link 1 - Resources
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YouTube Link 2 - Projects
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Week 10 - YouTube Links
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YouTube Link 1 - Kolbs Learning
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ADDITIONAL LINKS
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Basics and Background S01 -Globalisation
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Importance and Impact - SO2
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Economic Integration & Integration SO3
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Economic Environment facing Business SO4
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Theories of International Trade SO5
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Governmental Influence SO6
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Strategy for International Business SO7
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Entry Strategies SO8/9
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Global Marketing & R&D
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Assignment Brief

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