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UCA- ENTERPRISE PROJECT

LO1 Identify the market

and/or social opportunity for

the creation of a collaborative

new business venture  



Week 1 - YouTube Links














Week 2 - YouTube Links


New Product Development




Week 3 - YouTube Links



YouTube Link 1 - Pestle




YouTube Link2 - SWOT







Week 4 - YouTube Links



YouTube Link 1 - Cultural Differences







Week 5 - YouTube Links



YouTube Link 1 - Porters 5 Forces & Porters Diamond model


YouTube Link 2 - Porter Generic Model







Week 6 - YouTube Links


YouTube Link 1 - Mission/Vision




YouTube Link 2 - ConsumerBehaviour
 

POWERPOINT LINKS-YOUTUBE

LO2 Present an understanding
 
of the decision-making
 
process in running a new
 
venture

 

LO3 Analyse appropriate qualitative and quantitative information to support the proposed enterprise case which is marketable and acceptable  

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Week 7 - YouTube Links
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YouTube Link 1 - Global vs Local
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Week 8 - YouTube Links
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YouTube Link2 - Structure
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Week 9 - YouTube Links
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YouTube Link 1 - STP Process
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Week 10 - YouTube Links
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YouTube Link 1 - Marketing 1
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YouTube Link 1 - Marketing 1
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YouTube Link 1 - Marketing 1
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Week 11 - YouTube Links
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Distribution
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Promotional Mix
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Week 12 - YouTube Links
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Marketing Planning Process
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Week 13 - YouTube Links
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YouTube Link 1 - Kolbs Learning
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Assignment Brief
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Reference Guide
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Assignment Brief

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