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UCA- ENTERPRISE PROJECT

LO1 Identify the market
and/or social opportunity for
the creation of a collaborative
new business venture
Week 1 - YouTube Links
Week 2 - YouTube Links
New Product Development
Week 3 - YouTube Links
YouTube Link 1 - Pestle
YouTube Link2 - SWOT
Week 4 - YouTube Links
YouTube Link 1 - Cultural Differences
Week 5 - YouTube Links
YouTube Link 1 - Porters 5 Forces & Porters Diamond model
YouTube Link 2 - Porter Generic Model
Week 6 - YouTube Links
YouTube Link 1 - Mission/Vision
YouTube Link 2 - ConsumerBehaviour
LO2 Present an understanding
of the decision-making
process in running a new
venture
LO3 Analyse appropriate qualitative and quantitative information to support the proposed enterprise case which is marketable and acceptable
Week 7 - YouTube Links
YouTube Link 1 - Global vs Local
Week 8 - YouTube Links
YouTube Link2 - Structure
Week 9 - YouTube Links
YouTube Link 1 - STP Process
Week 10 - YouTube Links
YouTube Link 1 - Marketing 1
YouTube Link 1 - Marketing 1
YouTube Link 1 - Marketing 1
Week 11 - YouTube Links
Distribution
Promotional Mix
Week 12 - YouTube Links
Marketing Planning Process
Week 13 - YouTube Links
YouTube Link 1 - Kolbs Learning
Assignment Brief
Reference Guide
Assignment Brief
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