UCA- ENTERPRISE PROJECT

LO1 Identify the market

and/or social opportunity for

the creation of a collaborative

new business venture  




Week 1 - YouTube Links














Week 2 - YouTube Links


New Product Development




Week 3 - YouTube Links



YouTube Link 1 - Pestle




YouTube Link2 - SWOT







Week 4 - YouTube Links



YouTube Link 1 - Cultural Differences







Week 5 - YouTube Links



YouTube Link 1 - Porters 5 Forces & Porters Diamond model


YouTube Link 2 - Porter Generic Model







Week 6 - YouTube Links


YouTube Link 1 - Mission/Vision




YouTube Link 2 - ConsumerBehaviour
 
LO2 Present an understanding
 
of the decision-making
 
process in running a new
 
venture

 

LO3 Analyse appropriate qualitative and quantitative information to support the proposed enterprise case which is marketable and acceptable  

Week 7 - YouTube Links
YouTube Link 1 - Global vs Local
 
Week 8 - YouTube Links
YouTube Link2 - Structure
Week 9 - YouTube Links
YouTube Link 1 - STP Process
Week 10 - YouTube Links
YouTube Link 1 - Marketing 1
YouTube Link 1 - Marketing 1
YouTube Link 1 - Marketing 1
Week 11 - YouTube Links
Distribution
Promotional Mix
Week 12 - YouTube Links
Marketing Planning Process
 
 
Week 13 - YouTube Links
YouTube Link 1 - Kolbs Learning
Assignment Brief
Reference Guide

Assignment Brief