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INTERNATIONAL MARKETING

PO 1 - Analyse the scope

and key concepts of

international marketing.

t

POWERPOINT LINKS-YOUTUBE P1-P4

PO 2 -Explain the rationale

for an organisation to

want to market internationally

and describe the various

routes to market they can

adopt.

Part 1 - video

Part 2 - video

Global Marketing

Management

Global Marketing

Management

Lecture slides 1

International Market

selection

Lecture 1 - Guide

PO 3 - Evaluate the key

criteria and selection

process to use when

considering which

international market to

enter.

PO 5 - Present an overview

of the key arguments in the

global vs local debate.

Argument 1 - Global

Rise & Fall of an Idea - Globalisation

Global Debate -1

Global Debate - YOUTUBE - VIDEO - P5

Global Debate -2

Global Debate - 3

Global Debate - 4

PO7 - Explain and analyse

the various international

marketing approaches

organisations can adopt.

.

Approaches - YOUTUBE - VIDEO - P7

Video Link 1 - Managing in Global Economy

Video Link 2 - Steve Jobs Organisational

Structure

Video Link 3 - Samsung Power Structure

Class Slides

Merit 1 - Evaluate the

opportunities and

challenges that marketing

internationally presents to

an organisation.

.

VIDEO

Part 1 - Video

Part 2 - Video

Merit 3 - Evaluate the

context and circumstances

in which an organisation

should adopt a global or

local approach,

highlighting the

implications of doing so.

VIDEO

LINKS

Distinction 1 - Produce a

critical evaluation of the

international market

context, including insight

into how organisations

should adapt their

marketing strategies for

various markets.

LINKS

Lecture slides 3

Lecture Wk2 - Guide

Assignment Brief 1

P4 Explain, using

examples, the different

market entry strategies,

including the advantages

and disadvantages of

each.

PO 6 - Investigate how the

product, pricing, promotional

and distribution approach

differs in a variety of

international contexts.

Differences in 4 P's - YOUTUBE - VIDEO - P6

PO8 - Compare home and

international orientation

and ways to assess

competitors outlining the

implications of each

approach.

.

Approaches - YOUTUBE - VIDEO - P8

Video Link 1 - Michael Porter Interview

Video Link 2 - Porters Diamond Model

Video Link 3 - Porters Generic Strategies

Class Slides

Merit 2 - Apply the market

evaluation criteria, entry

strategies and make

recommendations for a

selected organisation.

VIDEO

Part 1 - Video

Part 2 - Video

Merit 4 - Determine and

articulate in detail how to

adapt the marketing mix

of a selected organisation

in different international

markets.

LINKS

Distinction 2 - Produce a

critical evaluation of how

the marketing mix is applied

to a range of international

contexts.

LINKS

Assignment Brief

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