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INTERNATIONAL MARKETING

PO 2 -Explain the rationale
for an organisation to
want to market internationally
and describe the various
routes to market they can
adopt.
Part 1 - video
Part 2 - video
Global Marketing
Management
Global Marketing
Management
Lecture slides 1
International Market
selection
Lecture 1 - Guide
PO 3 - Evaluate the key
criteria and selection
process to use when
considering which
international market to
enter.
Global Debate -1
Global Debate -2
Global Debate - 3
Global Debate - 4
PO7 - Explain and analyse
the various international
marketing approaches
organisations can adopt.
.
Approaches - YOUTUBE - VIDEO - P7
Video Link 1 - Managing in Global Economy
Video Link 2 - Steve Jobs Organisational
Structure
Video Link 3 - Samsung Power Structure
Class Slides
Merit 1 - Evaluate the
opportunities and
challenges that marketing
internationally presents to
an organisation.
.
VIDEO
Part 1 - Video
Part 2 - Video
Merit 3 - Evaluate the
context and circumstances
in which an organisation
should adopt a global or
local approach,
highlighting the
implications of doing so.
VIDEO
LINKS
Distinction 1 - Produce a
critical evaluation of the
international market
context, including insight
into how organisations
should adapt their
marketing strategies for
various markets.
LINKS
Lecture slides 3
Lecture Wk2 - Guide
Assignment Brief 1
P4 Explain, using
examples, the different
market entry strategies,
including the advantages
and disadvantages of
each.
PO 6 - Investigate how the
product, pricing, promotional
and distribution approach
differs in a variety of
international contexts.
PO8 - Compare home and
international orientation
and ways to assess
competitors outlining the
implications of each
approach.
.
Approaches - YOUTUBE - VIDEO - P8
Video Link 1 - Michael Porter Interview
Video Link 2 - Porters Diamond Model
Video Link 3 - Porters Generic Strategies
Class Slides
Merit 2 - Apply the market
evaluation criteria, entry
strategies and make
recommendations for a
selected organisation.
VIDEO
Part 1 - Video
Part 2 - Video
Assignment Brief
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