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INTERNATIONAL MARKETING

PO 1 - Analyse the scope
 
and key concepts of
 
international marketing.

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POWERPOINT LINKS-YOUTUBE P1-P4

PO 2 -Explain the rationale

for an organisation to
 
want to market internationally
 
and describe the various
 
routes to market they can
 
adopt.
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Part 1 - video
 
Part 2 - video
 
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Global Marketing

Management

Global Marketing

Management

Lecture slides 1

International Market

selection

Lecture 1 - Guide

PO 3 - Evaluate the key

criteria and selection
 
process to use when
 
considering which
 
international market to
 
enter.
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PO 5 - Present an overview
 
of the key arguments in the
 
global vs local debate.
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Argument 1 - Global

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Rise & Fall of an Idea - Globalisation

Global Debate -1

Global Debate - YOUTUBE - VIDEO - P5

Global Debate -2

Global Debate - 3

Global Debate - 4

PO7 - Explain and analyse
 
the various international
 
marketing approaches
 
organisations can adopt.
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Approaches - YOUTUBE - VIDEO - P7

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Video Link 1 - Managing in Global Economy

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Video Link 2 - Steve Jobs Organisational  

                              Structure

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Video Link 3 - Samsung Power Structure

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Class Slides

Merit 1 - Evaluate the

opportunities and
 
challenges that marketing
 
internationally presents to
 
an organisation.
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VIDEO  

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Part 1 - Video

Part 2 - Video

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Merit 3 - Evaluate the
 
context and circumstances
 
in which an organisation

should adopt a global or
 
local approach,
 
highlighting the
 
implications of doing so.
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VIDEO  

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​LINKS

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Distinction 1 - Produce a
 
critical evaluation of the

international market
 
context, including insight
 
into how organisations
 
should adapt their
 
marketing strategies for
 
various markets.
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VIDEO

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​LINKS

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Lecture slides 3

Lecture Wk2 - Guide

Assignment Brief 1

P4 Explain, using
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examples, the different

market entry strategies,

including the advantages

and disadvantages of

each.

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PO 6 - Investigate how the

product, pricing, promotional
 
and distribution approach
 
differs in a variety of
 
international contexts.
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Differences in 4 P's - YOUTUBE - VIDEO - P6

PO8 - Compare home and

international orientation
 
and ways to assess
 
competitors outlining the
 
implications of each
 
approach.
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Approaches - YOUTUBE - VIDEO - P8

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Video Link 1 - Michael Porter Interview

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Video  Link 2 -  Porters Diamond Model

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Video Link 3 - Porters Generic Strategies

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Class Slides

Merit 2 - Apply the market

evaluation criteria, entry
 
strategies and make
 
recommendations for a
 
selected organisation.
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VIDEO  

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Part 1 - Video

Part 2 - Video

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Merit 4 - Determine and

articulate in detail how to
 
adapt the marketing mix
 
of a selected organisation
 
in different international
 
markets.
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VIDEO

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​LINKS

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Distinction 2 - Produce a
 
critical evaluation of how
 
the marketing mix is applied

to a range of international
 
contexts.

 

 

VIDEO

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​LINKS

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Assignment Brief

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