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Marketing Essentials
Strategic Business
LO1 - Critically examine
stakeholder models of
management and
governance.
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LO2 - Apply methods for
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anlaysing the external
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environment
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LO4 - Evaluate the impact
that globalisation may have
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on contemporary business
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practice and performances.
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Assignment Brief
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Article 1
Article 2
Week 1 - Slides
Week 2 - Slides
Week 3 - Slides
Leonard Hotels Report
leonard Hotel accounts 2020, 2019, 2018
Q1 - Apply methods for
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analysing the external business
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environment.
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Q2 - Analyse how a hospitality
and tourism business
environment changes and
evolves
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Q3 - Critically evaluate how
changes in the business
environment affect the strategy
of a hospitality and tourism
operation
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WEEK 4
WEEK 5
Assignment Brief
Assignment Brief Examples
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