top of page
![](https://static.wixstatic.com/media/11062b_d013b164dadb47ec8e746ab178aacfbbf000.jpg/v1/fill/w_288,h_162,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_d013b164dadb47ec8e746ab178aacfbbf000.jpg)
Marketing Essentials
Strategic Business
![](https://static.wixstatic.com/media/1cf6da_108eb642360b4a1bb1e71547cd9a419e.jpg/v1/fill/w_895,h_244,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/1cf6da_108eb642360b4a1bb1e71547cd9a419e.jpg)
LO1 - Critically examine
stakeholder models of
management and
governance.
​
​
LO2 - Apply methods for
​
anlaysing the external
​
environment
​
​
​
LO4 - Evaluate the impact
that globalisation may have
​
on contemporary business
​
practice and performances.
​
​
​
​
Assignment Brief
​
​
​
​
​
​
Article 1
Article 2
Week 1 - Slides
Week 2 - Slides
Week 3 - Slides
Leonard Hotels Report
leonard Hotel accounts 2020, 2019, 2018
Q1 - Apply methods for
​
analysing the external business
​
environment.
​
​
Q2 - Analyse how a hospitality
and tourism business
environment changes and
evolves
​
​
Q3 - Critically evaluate how
changes in the business
environment affect the strategy
of a hospitality and tourism
operation
​
​
​
​
WEEK 4
WEEK 5
Assignment Brief
Assignment Brief Examples
bottom of page