LO1 - Discuss how a

 

hospitality, travel or tourism

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organisation is affected by

 

the challenges of its external

 

environment on a national

 

and/or global scale.

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LO2 - Analyse the elements

 

and inter-relationship of the

 

service marketing mix in the

 

hospitality, travel or tourism

 

industry.

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LO4 - Assess how marketing

 

communications and public

 

relations can contribute to

 

marketing strategy for

 

hospitality, travel or tourism

 

organisations.

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Assignment Brief

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Assignment Layout

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