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Marketing Essentials
Strategic Business
LO1 - Critically examine
stakeholder models of
management and governance.
LO2 - Apply methods for
analysing the external
business environment
LO4 - Evaluate the impact
that globalisation may
have on contemporary
business practice and
performance.
Assignment Brief
Article 1
Article 2
Week 1 - Slides
Week 2 - Slides
Accord Hotels
Hotel Data
Week 3 - Slides
Q1 - Define a project, its
characteristics and the role of
the project manager.
Q2 - Justify the application of
the theoretical frameworks and
methodologies within a project
environment.
Q3 - Critically evaluate the
composition and management
pf teams in a project
environment
Assignment Brief
Assignment Brief Template 1
Q4 - Formulate a Project
Management Plan
Q5 - Appraise measures to
control and monitor project
risk, quality, change and
configuration.
Q6 - Evaluate project success
and failure amd disseminate
the key learning points from
the delivery of the project.
Week 4 - Slides
Week 5 - Slides
Week 6 - Slides
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