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Marketing Essentials
Strategic Business
LO1 - Critically examine
stakeholder models of
management and governance.
LO2 - Apply methods for
analysing the external
business environment
LO4 - Evaluate the impact
that globalisation may
have on contemporary
business practice and
performance.
Assignment Brief
Article 1
Article 2
Week 1 - Slides
Week 2 - Slides
Accord Hotels
Hotel Data
Week 3 - Slides
Q1 - Apply methods for analysing
the external business environment
Q2 - Analyse how a hospitality
and tourism business environment
changes and evolves
Q3 - Critically evaluate how
changes in the business
environment affect the strategy of
a hospitality and tourism operation
Week 4 - Slides
Week 5 - Slides
Assignment Brief
Assignment Brief Examples
Suggested Assignment Brief Layout
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