MARKETING ESSENTIALS | ukdegreeonline

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Marketing Essentials

PO 1 - Explain the key

roles and responsibilities

of the marketing function

LINKS

Apple Mission Statement

BOOK 1

BOOK 2

PO 2 - Explain the roles and

responsibilities of marketing

relate to the wider

organisational context.

VIDEOS

Part 1 - Video

Part 2 - Video

Part 3 - Video

LINKS

Oxfam mission statement

PO 3 - Compare the ways in

which the different organisations

apply the marketing mix to

the marketing planning process

to achieve business objectives.

LINKS

Extended Marketing Mix

Samsung Marketing Mix

Zara Marketing Mix

PO 4 - Produce and

evaluate a basic

marketing plan.

LINKS

Merit 1 - Analyse roles and

responsibilities of marketing

in the context of the

marketing environment.

Part 1 - Video - Merit & Distinction

Part 2 - Video - Merit & Distinction

Part 3 - Video - Merit &Distinction

Merit 4 - Produce a

detailed coherent

evidence based

marketing plan for an

organisation

Merit 3 - Evaluate different

tactics applied by

organisations to demonstrate

how business objectives can

be achieved.

Merit 2 - Analyse the

significance of

interrelationships

between marketing and

other functional units of

an organisation.

Distinction 1 - Critically

analyse and evaluate

the key elements of the

marketing function and

how they interrelate with

other functional units of

an organisation.

Distinction 2 - Design a

strategic marketing plan

that tactically applies the

use of the 7P's to achieve

overall marketing

objectives/

Assignment Briefs 1 & 2

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