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Marketing Essentials
PO 1 - Explain the key
roles and responsibilities
of the marketing function
LINKS
BOOK 1
BOOK 2
PO 2 - Explain the roles and
responsibilities of marketing
relate to the wider
organisational context.
VIDEOS
Part 1 - Video
Part 2 - Video
Part 3 - Video
LINKS
PO 3 - Compare the ways in
which the different organisations
apply the marketing mix to
the marketing planning process
to achieve business objectives.
LINKS
Merit 1 - Analyse roles and
responsibilities of marketing
in the context of the
marketing environment.
Part 1 - Video - Merit & Distinction
Part 2 - Video - Merit & Distinction
Part 3 - Video - Merit &Distinction
Merit 3 - Evaluate different
tactics applied by
organisations to demonstrate
how business objectives can
be achieved.
Merit 2 - Analyse the
significance of
interrelationships
between marketing and
other functional units of
an organisation.
Distinction 1 - Critically
analyse and evaluate
the key elements of the
marketing function and
how they interrelate with
other functional units of
an organisation.
Distinction 2 - Design a
strategic marketing plan
that tactically applies the
use of the 7P's to achieve
overall marketing
objectives/
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