Marketing Essentials

PO 1 - Explain the key 
roles and responsibilities
of the marketing function

VIDEO

Part 1 - Video

Part 2 - Video

Part 3 - Video

LINKS

Apple Mission Statement

BOOK 1

BOOK 2

PO 2 - Explain the roles and
responsibilities of marketing 
relate to the wider 
organisational context.
VIDEOS   
Part 1 - Video
 
Part 2 - Video
Part 3 - Video    

LINKS

Apple Mission

Apple History

Oxfam mission statement

 

PO 3 - Compare the ways in 
which the different organisations
apply the marketing mix to
the marketing planning process
to achieve business objectives.

VIDEO 

Part 1 - Video

Part 2 - Video

Part 3 - Video

 

LINKS

Extended Marketing Mix

Samsung Marketing Mix

Zara Marketing Mix

PO 4 - Produce and
evaluate a basic 
marketing plan.

VIDEO

Part 1 - Video

Part 2 - Video

Part 3 - Video

LINKS

APPLE PESTLE

H&M PESTLE

Merit 1 - Analyse roles and 
responsibilities of marketing
in the context of the 
marketing environment.

VIDEO  

Part 1 - Video - Merit & Distinction

Part 2 - Video - Merit & Distinction

Part 3 - Video - Merit &Distinction

Merit 4 - Produce a
 
detailed coherent
 
evidence based
 
marketing plan for an
organisation

Merit 3 - Evaluate different 
tactics applied by 
organisations to demonstrate
how business objectives can
be achieved.

Merit 2 - Analyse the 
significance of 
interrelationships 
 
between marketing and
 
other functional units of
 
an organisation. 
Distinction 1 - Critically
analyse and evaluate 
the key elements of the
marketing function and
how they interrelate with
other functional units of
an organisation.

Distinction 2 - Design a 
 
strategic marketing plan
that tactically applies the
use of the 7P's to achieve
overall marketing 
objectives/