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E BUSINESS & E MARKETING
LO1 Demonstrate
understanding of
frameworks and principles
for e-commerce
Week 1 - YouTube Links
Week 2 - YouTube Links
YOUTUBE Link 1 - Campaign Planning for Digital Marketing
Week 3 - YouTube Links
YOUTUBE Link 1 - Online marketplace analysis Macro Environment
YOUTUBE Link 2 - Impacts of digital media and techology on the marketing mix
Week 4 - YouTube Links
YOUTUBE Link 1 - Customer Relationship Management
YOUTUBE Link 2 - Change Management
Week 5 - YouTube Links
Management
YOUTUBE Link 2 - Mission/Vision
Week 6 - YouTube Links
YOUTUBE Link 2 - Digital Marketing
Platforms
LO2 Analyse an
organisations current
e-business strategy,
considering practices that
characterise digital
business and digital
marketing relative to its
environment.
LO3 Recommend effective
e-business and e-marketing
strategies for teh delivery of
products and/or services to
increase market share and
sustainability
Week 7 - YouTube Links
YOUTUBE Link 1 - Marketing
Communications
YOUTUBE Link 2 - Digital Business
Week 8 - YouTube Links
PDF - Case Sudy
Week 9 - YouTube Links
PDF - Case Study
Week 10 - YouTube Links
Session Case Study - PDF
Week 11 - YouTube Links
Session Case Study - PDF
Week 12 - YouTube Links
YOUTUBE Link 1 - AnalysisDesign
Assignment 1
Assignment 2
Assignment Brief
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