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Education Support
Centre
MENU
E BUSINESS DIGITAL MARKETING
LO1 Demonstrate
understanding of
frameworks and principles
for e-commerce
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Week 1 - YouTube Links
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Week 2 - YouTube Links
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YOUTUBE Link 1 - Campaign Planning for Digital Marketing
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Week 3 - YouTube Links
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YOUTUBE Link 1 - Online marketplace analysis Macro Environment
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YOUTUBE Link 2 - Impacts of digital media and techology on the marketing mix
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Week 4 - YouTube Links
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YOUTUBE Link 1 - Customer Relationship Management
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YOUTUBE Link 2 - Change Management
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Week 5 - YouTube Links
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Management
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YOUTUBE Link 2 - Mission/Vision
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Week 6 - YouTube Links
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YOUTUBE Link 2 - Digital Marketing
Platforms
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LO2 Analyse an
organisations current
e-business strategy,
considering practices that
characterise digital
business and digital
marketing relative to its
environment.
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LO3 Recommend effective
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e-business and e-marketing
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strategies for teh delivery of
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products and/or services to
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increase market share and
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sustainability
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Week 7 - YouTube Links
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YOUTUBE Link 1 - Marketing
Communications
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YOUTUBE Link 2 - Digital Business
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Week 8 - YouTube Links
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PDF - Case Sudy
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Week 9 - YouTube Links
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PDF - Case Study
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Week 10 - YouTube Links
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Session Case Study - PDF
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Week 11 - YouTube Links
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Session Case Study - PDF
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Week 12 - YouTube Links
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YOUTUBE Link 1 - AnalysisDesign
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