E BUSINESS & E MARKETING

LO1 Demonstrate
 
understanding of
 
frameworks and principles
 
for e-commerce

Week 1 - YouTube Links

Week 2 - YouTube Links

YOUTUBE Link 1 - Campaign Planning for Digital Marketing

 

Week 3 - YouTube Links

YOUTUBE Link 1 - Online marketplace analysis Macro Environment

YOUTUBE Link 2 - Impacts of digital media and techology on the marketing mix

Week 4 - YouTube Links

YOUTUBE Link 1 - Customer Relationship Management

YOUTUBE Link 2 - Change Management

Week 5 - YouTube Links

YOUTUBE Link 1 - Supply Chain

Management

YOUTUBE Link 2 - Mission/Vision

Week 6 - YouTube Links

YOUTUBE Link 2 - Digital Marketing

Platforms

LO2 Analyse an
 
organisations current
 
e-business strategy,
 
considering practices that
 
characterise digital
 
business and digital
 
marketing relative to its
 
environment.
LO3 Recommend effective
e-business and e-marketing
strategies for teh delivery of
products and/or services to
increase market share and
sustainability

Week 7 - YouTube Links
YOUTUBE Link 1 - Marketing
Communications
YOUTUBE Link 2 - Digital Business

Week 8 - YouTube Links

YOUTUBE Link 1 - Social Media

PDF - Case Sudy

Week 9 - YouTube Links

YOUTUBE Link 1 -Strategy

PDF - Case Study

Week 10 - YouTube Links

YOUTUBE Link 1 - Evaluation

Session Case Study - PDF

Week 11 - YouTube Links

YOUTUBE Link 1 - B2B

Session Case Study - PDF

Week 12 - YouTube Links

YOUTUBE Link 1 - AnalysisDesign

YOUTUBE Link 2 - MarketPlace

Assignment Brief