INTERNATIONAL BUSINESS

LO1 Understand the main
 
characteristics, challenges
 
and opportunities of international
 
markets and strategies available
 
to businesses 

t

Lecture slides 1

Lecture slides 2

Global Debate -1

Global Debate -2

Global Debate - 3

Global Debate - 4

PO7 - Explain and analyse
 
the various international
 
marketing approaches
 
organisations can adopt.
.

Approaches - YOUTUBE - VIDEO - P7

Video Link 1 - Managing in Global Economy

Video Link 2 - Steve Jobs Organisational  

                              Structure

Video Link 3 - Samsung Power Structure

Class Slides

Merit 1 - Evaluate the

opportunities and
 
challenges that marketing
 
internationally presents to
 
an organisation.
.

VIDEO  

Part 1 - Video

Part 2 - Video

P4 Explain, using

examples, the different

market entry strategies,

including the advantages

and disadvantages of

each.

Class Slides

Assignment Brief