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INTERNATIONAL BUSINESS

LO1 Understand the main

characteristics, challenges

and opportunities of international

markets and strategies available

to businesses

t

POWERPOINT LINKS-YOUTUBE

Lecture slides 1

Lecture slides 2

PO 3 - Evaluate the key

criteria and selection

process to use when

considering which

international market to

enter.

PO 5 - Present an overview

of the key arguments in the

global vs local debate.

Argument 1 - Global

Rise & Fall of an Idea - Globalisation

Global Debate -1

Global Debate - YOUTUBE - VIDEO - P5

Global Debate -2

Global Debate - 3

Global Debate - 4

PO7 - Explain and analyse

the various international

marketing approaches

organisations can adopt.

.

Approaches - YOUTUBE - VIDEO - P7

Video Link 1 - Managing in Global Economy

Video Link 2 - Steve Jobs Organisational

Structure

Video Link 3 - Samsung Power Structure

Class Slides

Merit 1 - Evaluate the

opportunities and

challenges that marketing

internationally presents to

an organisation.

.

VIDEO

Part 1 - Video

Part 2 - Video

Merit 3 - Evaluate the

context and circumstances

in which an organisation

should adopt a global or

local approach,

highlighting the

implications of doing so.

VIDEO

LINKS

Distinction 1 - Produce a

critical evaluation of the

international market

context, including insight

into how organisations

should adapt their

marketing strategies for

various markets.

LINKS

P4 Explain, using

examples, the different

market entry strategies,

including the advantages

and disadvantages of

each.

PO 6 - Investigate how the

product, pricing, promotional

and distribution approach

differs in a variety of

international contexts.

Differences in 4 P's - YOUTUBE - VIDEO - P6

PO8 - Compare home and

international orientation

and ways to assess

competitors outlining the

implications of each

approach.

.

Approaches - YOUTUBE - VIDEO - P8

Video Link 1 - Michael Porter Interview

Video Link 2 - Porters Diamond Model

Video Link 3 - Porters Generic Strategies

Class Slides

Merit 2 - Apply the market

evaluation criteria, entry

strategies and make

recommendations for a

selected organisation.

VIDEO

Part 1 - Video

Part 2 - Video

Merit 4 - Determine and

articulate in detail how to

adapt the marketing mix

of a selected organisation

in different international

markets.

LINKS

Distinction 2 - Produce a

critical evaluation of how

the marketing mix is applied

to a range of international

contexts.

LINKS

Assignment Brief

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