Based on his own work experience, the author summarizes the operation activities of the long-term rental apartment platform and the operators, and analyzes the different operation modes of the B-side and C-side of the long-term rental apartment. When it comes to advertisements for "real estate" and "apartment", the first thing that comes to mind is those billboards with large screens and high content. The content on the billboards often contains words such as "business district", "subway", "famous school", "noble" and "life". Real estate and apartment advertisements, in order to conform to their own positioning, have always been placed in prosperous business districts. Even if they are occasional multimedia advertisements,
the advertising style is more business-oriented and solemn. Coupled with the low-pitched and powerful narration, it makes people feel high-end and elegant. Low-key luxury with connotation. However, in recent years, long-term rental apartments have become very popular. Most of the renters are young people who work hard in phone number list
first-tier cities, and they have a greater perception of the elasticity of rental prices. Therefore, in terms of operation and publicity, advertisements will be more inclined to people-friendly, warm and other styles, in order to cater to the preferences of young audiences. In addition, as the operation activities become more and more abundant, the long-term rental apartments are constantly launching novel and interesting operation activities to attract the attention of young people. As a user
of long-term rental apartments, and also the product manager of the long-term rental apartment management system, this time I would like to summarize the operation activities of the long-term rental apartment platform and operators, and take a look at the operation "routines" of this industry. 1. Background Description What exactly is a long-term rental apartment? From the definition of Baidu Encyclopedia: "long-term rental apartment", also known as "white-collar apartment", "single-sharing apartment", is an emerging industry in the real estate market. It is rented out in the form of a single room to those in need. When everyone talks about long-term rental apartments, they will immediately think of "Ziru Apartment", "Eggshell Apartment" and other well-known apartments on the market.