While I strongly recommend that you create a revenue team as your foundation like we did, you will need to do the following to create sales enablement content: Schedule weekly or bi-weekly brainstorming sessions with your sales team. They cannot be cancelled. Even if you think you have nothing to discuss, you are always wrong.
During these meetings, facilitate revenue content brainstorming by asking, "What questions are you currently being asked by buyers during the industry mailing list process that should create a piece of content for it?" (The revenue content sandbox tool I share in this article will help you do just that .) Publish your sales enablement content at a rate of two to four per week.
Once you start posting this content, start these brainstorming sessions by sharing your most recent post and asking for feedback on what works (and doesn't). Share your content ROI wins with your sales team and the rest of your company through a robust ROI reporting strategy and robust monthly content ROI newsletter. Lather, rinse, repeat.