Can be a fantastic method of free PR, allowing you to connect with a wider audience by jumping on a trending topic, generating press coverage and social media buzz for your brand. But, when done wrong, newsjacking can appear forced and produce little to no results, or may even lead to bad publicity for your business. bugherd-campaign-dan-2022 In this guide, we’ll share our top tips for effective newsjacking, as well as some common pitfalls to watch out for.
What Is Newsjacking? Newsjacking is a PR technique where a brand leverages a trending news story in order to gain awareness. If your bulk sms service newsjacking attempt is relevant, timely, and well thought out, your brand can gain extra attention by riding on the wave of a trending news story in order to get noticed by a wider audience. This can be done by commenting on a trending story or even creating a campaign around it.
Newsjacking can be lighthearted and witty, or it can provide the opportunity for you to engage with topical issues and communicate your brand values. Newsjacking in the Age of Social Media Newsjacking isn’t new, but social media has allowed many more brands to jump on the ‘viral’ bandwagon of trending news stories on social media. Traditionally, newsjacking meant PR teams monitoring the news and pitching in press releases on behalf of their client to journalists and publications. Although newsjacking still takes place in the traditional media space,