Based on the above 4 live broadcasts of more than 3 hours, I also got some sales results.
I will simply share what we did before the live broadcast of the video account by the Qunxiang team, and compare the details.
1. Preparation checklist before the live broadcast of the video account
A narrow and cramped exclusive live broadcast room;
iPhone XR is dedicated to live video number + charging cable;
PC vertical screen + a mobile phone projection line, it is convenient for the anchor to watch the interaction directly on the computer;
The location that is convenient for the staff to operate is very critical. The biggest problem with live video accounts is that there is no PC management. Every time you adjust and put a product on the shelf, you need to click on the iPhone;
The process hand card that is convenient for the anchor to see;
The lottery must be done. If there is no lottery, there will be no atmosphere and forwarding inducement, and it will be dry, so the prizes must be made;
2. Small store preparation checklist
Small stores must be certified by Blue V. After Blue V certification, the probability of payment interception is reduced;
In principle, small stores do not allow virtual products to go online, forcibly sell members, and need to carry an item to sell dog meat;
The review speed of small stores is very fast, but it is occasionally exhausted, so it is best to go online 24 hours in advance;
If a small store is intercepted by WeChat payment, please prepare the QR code to scan the code in the private domain to undertake it at any time (although the effect is greatly reduced, it is better than nothing);
Publications in small stores require a publishing license, and other important categories should require stronger proofs. It is recommended to prepare early.
3. Checklist for live broadcast
At present, the video account has no link or QR code, and can only be accessed through the circle of friends, conversation entrance, and video account entrance.
The warm-up of the video account is very important. It is necessary to accumulate the number of reservations. The UV access rate of the reservation number is currently 70%.
How to gather together to make an appointment is very confusing. WeChat is intentional:
Make a poster, send the QR code to the video number, and then click on the above to make an appointment;
Directly pull the group first, or forward the video number business card in an existing group, and guide you to click on the above to make an appointment;
Post a short video of the video account, and guide everyone to click on the avatar to make an appointment;
Private message in all aspects, and bring (your video account name), you can easily let users click to enter and make an appointment;
It is normal to share the released video number in the ticket circle;
The official account supports the insertion of the appointment card for the live broadcast of the video account, which is very important to have the traffic of the official account.
Only if you have private domain traffic can you do live video streaming, but if you don’t, you want to use enterprise-level costs to rub LBS and persuade them to quit.
4. Checklist during live broadcast
Android users can still see the real number of people online in real time, so pay attention to creating false prosperity.
Selling users of small stores, each product can be rotated to click on the "explain" product. In the live broadcast room of C-end users, there will continue to be small pop-up reminders, which is a small step to increase the click-through rate. The details are the devil.
Make good use of "fission". For the common C-end users, giving some benefits and directly letting them forward the live broadcast room to the circle of friends or the community can bring great fission effects. Unfortunately, the live broadcast audience of my category is still Are relatively cold.
Continuous UV brings continuous new audiences, be sure to continue to explain to new audiences what this is and what you are.
The QR code in the live broadcast room can be used a few years ago, but it is estimated that it will be banned after the year. WeChat also country email list needs to monitor all private domain behaviors, so if you want to steal traffic, you must quickly steal it.
There are not enough SKUs, which is really frustrating. At least 10 SKUs must be sold. If the live broadcast does not sell goods, it is useless to walk around the world.
Pay attention to the balance of the price break in the live broadcast room. The live broadcast of the video account is generally self-operated, so you have to consider that after your own live broadcast room breaks the price, the audience you watch later may need to go at this price.