To give much more visibility and notoriety to your school, you must opt for a paid referencing strategy capable of reaching the right target at the right time. You then have two options: Text ads on the search network Text ads will appear when a Terminale student, for example, will type in his search engine “engineering school”. If your ad answers its query (depending on the keywords you bid on), your site will be highlighted at the top or bottom of the first results pages. So you generate more web traffic. Then there are different types of text ads depending on your objective. Ad extensions will , for example, allow you to add description elements to your ad.
Here, it might be interesting to use the teaser or sitelink extensions . Text ad with sitelink extension Text ad with callout extension On the Display Network The other way to promote your accreditations and rankings is by investing in more visual advertising. Image or video ads served fax list on the AdWords Display Network then appear on YouTube or partner websites. Thanks to the targeting options, they are distributed on sites corresponding to a specific theme (example of contextual targeting: orientation), to a relevant audience (example: young people aged 18 to 25). You can even select specific network sites. By going to the Studyrama site, for example, I came across ads from Montpellier Business School in which their accreditations were highlighted.
Montpellier BS display advertising accreditations Montpellier BS display advertising accreditations There are many opportunities to enhance your accreditations and rankings on the Internet and social networks, you just have to be careful to build a relevant digital strategy: use the right communication channels and tools, achieve good targeting, bet on the right keywords, these acronyms may not mean much to ordinary mortals, but for schools, universities, alumni and students, it means a lot.