To get rid of the oppression of the "steel jungle", outdoor sports have become one of the important ways for young people to gain short-term relaxation and healing. In outdoor sports, young people can accompany relatives and friends, broaden their social circle, record and share, and keep trying new things. They often choose lightweight travel and carefully purchase professional and exquisite outdoor sports equipment, which promotes the rapid development of China's outdoor equipment market from the demand side. According to public data, the market size of my country's outdoor products will reach 315 billion in 2020, and it is expected to reach 599 billion in 2025.
In the 618 promotion in 2022, within 10 minutes of JD.com's good start, the turnover of outdoor camping products increased by 210% year-on-year. Under the new scene of young people's outdoor social activities, the consumer demand for outdoor products tends to be diversified, and the consumer market is broad. Did the post-80s love to play Frisbee? The new generation of young people flock to camping and skateboarding丨A series b2b data of research on the observation of young people's living consumption Report sourced from Crawley, any citations must be authorized In such a market environment, many new and old brands have begun to explore their own use scenarios in outdoor sports, in order to seize the consumption trend of young people.
Did the post-80s love to play Frisbee? The new generation of young people flock to camping and skateboarding丨A series of research on the observation of young people's living consumption Report sourced from Crawley, any citations must be authorized In order to help brands better explore the consumption preferences of young people in the outdoor sports market, and gain insight into the characteristics of outdoor content on major platforms, Craw Rui released "Youth's Life Consumption Observation Series Research - Outdoor Social Section" to help brands integrate into the circle of young people , Cut into outdoor scene marketing to provide reference. 1. What do young people play outdoors? Young people participate