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ID NOW.Info
Education Support
Centre
MENU
Marketing Essentials
Day 1 - An overview of
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the companies mission
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aims, objectivs, marketing
strategy and Consumer
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Behaviour
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Introduction
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Strategic Planning Process
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What is Marketing/Needs &
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Consumer Buying Behaviour
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Non Compensatory Decision
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Compensatory Decision Formula
Compensatory decision rule
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Consumer Buyer Model
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Segmentation/Targeting &
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Positioning
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Fashion market segmentation link
Day 2 - AIDA and the 6 P's
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including the advertising mix,
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Advertising, Public relations,
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Sales promotions, Direct Sales
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and Personal Sales.
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Introduction
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Advertising, Personal Selling
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Social Media
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Branding
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Digital Marketing
Introduction
Campaign Planning
Digital Marketing Platforms
Marketing Communications
Social Media
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Day 4 - Present to
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Panel your integrated
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promotional campaign
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​LINKS
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