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          Marketing Essentials

Day 1 - An overview of
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the companies mission
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aims, objectivs, marketing
 
strategy and Consumer
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Behaviour
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Introduction
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Strategic Planning Process
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What is Marketing/Needs &
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Consumer Buying Behaviour
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Non Compensatory Decision
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Compensatory Decision Formula
 
Compensatory decision rule
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Consumer Buyer Model
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Segmentation/Targeting &
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Positioning
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Fashion market segmentation link

Customer Profile - Mango

Demographic Profile Fashion Consumers

Demographic of Luxury Fashion Houses

Day 2 - AIDA and the 6 P's
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including the advertising mix,
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Advertising, Public relations,
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Sales promotions, Direct Sales
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and Personal Sales.
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Introduction
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Advertising, Personal Selling
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Social Media
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Direct Sales

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Branding

Vogue Media pack

Demographic classifications

Vogue monthly reach

A1 Retail Media Pack

Bus advertising Media Pack

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Digital Marketing

Introduction

Campaign Planning

Digital Marketing Platforms

Marketing Communications

Social Media

Augmented Technology Link

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Day 3 - Put an integrated
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Promotional campaign 
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together.
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​LINKS

Extended Marketing Mix

Samsung Marketing Mix

Zara Marketing Mix

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Day 4 - Present to 
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Panel your integrated
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promotional campaign
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​LINKS

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APPLE PESTLE

H&M PESTLE

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