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Marketing Essentials
Day 1 - An overview of
the companies mission
aims, objectivs, marketing
strategy and Consumer
Behaviour
Introduction
Strategic Planning Process
What is Marketing/Needs &
Consumer Buying Behaviour
Non Compensatory Decision
Compensatory Decision Formula
Compensatory decision rule
Consumer Buyer Model
Segmentation/Targeting &
Positioning
Fashion market segmentation link
Day 2 - AIDA and the 6 P's
including the advertising mix,
Advertising, Public relations,
Sales promotions, Direct Sales
and Personal Sales.
Introduction
Advertising, Personal Selling
Social Media
Branding
Digital Marketing
Introduction
Campaign Planning
Digital Marketing Platforms
Marketing Communications
Social Media
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