Marketing Essentials

Day 1 - An overview of
the companies mission
aims, objectivs, marketing
 
strategy and Consumer
Behaviour
Introduction
Strategic Planning Process
What is Marketing/Needs &
Consumer Buying Behaviour
Non Compensatory Decision
Compensatory Decision Formula
 
Compensatory decision rule
Consumer Buyer Model
Segmentation/Targeting &
Positioning

Fashion market segmentation link

Customer Profile - Mango

Demographic Profile Fashion Consumers

Demographic of Luxury Fashion Houses

Day 2 - AIDA and the 6 P's
including the advertising mix,
Advertising, Public relations,
Sales promotions, Direct Sales
and Personal Sales.
 
 
 
 
Introduction
Advertising, Personal Selling
Social Media

Direct Sales

Branding

Vogue Media pack

Demographic classifications

Vogue monthly reach

A1 Retail Media Pack

Bus advertising Media Pack

Digital Marketing

Introduction

Campaign Planning

Digital Marketing Platforms

Marketing Communications

Social Media

Augmented Technology Link

Day 3 - Put an integrated
Promotional campaign 
together.

 

LINKS

Extended Marketing Mix

Samsung Marketing Mix

Zara Marketing Mix

Day 4 - Present to 
Panel your integrated
promotional campaign

LINKS

APPLE PESTLE

H&M PESTLE